Why does no one see my posts?! EVER!

Coming up with content isn't easy, ever. And it's much worse when you spend hours doing it and all you hear are crickets once you post. Ugh, talk about not worth it, right?! …

Not quite. The Facebook Algorithm is actually is trying to work in your favour... if you treat it right and know how to tickle its fancy.  

There are a trillion reasons under the sun as to why clients aren't seeing your Facebook Posts. However, the main reason is that you haven't quite worked out how to be seen.

And don’t go thinking that putting money into a post is going to help either.  

I often see people blaming the Facebook Algorithm for a drop in reach and engagement and for the most part, that is likely true. But it's not because the Facebook Algorithm has changed. Its because for some reason, the Algorithm has decided that your content is not content that's going to keep people on the Facebook platform for longer.

Essentially, that's what the Facebook Algorithm does. It takes...

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SalonBot: Lady & The Hair Success

Hairdressing is one industry that Prue Tonkinson doesn’t see slowing down anytime soon, so to make sure that she can be ahead of the game and she ensures her clients are getting the service they need, 24/7 - With the help of SalonBot she takes us through it all. Meet our featured client, Pure Tonkinson from Lady and The Hair.

With over 17 years experience in the Australian Hair Industry, going from a garage Salon to opening up her own bricks and mortar location, and dreaming of her second, Prue is doing it all!

Located in Melbourne Australia, Prue has created a spacious colour salon with an edgy feel that boasts a talented team of 12 professional stylists who back up their talent with a service focus that keep their clients coming back. Prue is proud of the team environment they’ve created.

“We are professional but we love to dance and laugh about, we make everyone feel comfortable and I feel like that is a main part of our success”.

 
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How to Harness and Leverage the Power of Messenger Marketing

The salon owners I work with talk to me about it often, I see it pop up more and more in Facebook groups that I’m a part of, and I'm experiencing the surge in my inbox.

I’m talking about messenger marketing.

Salon owners are spending more time on their phones, and it’s starting to creep into times outside of work hours, into the evenings and spilling over into our personal Messenger inboxes.

Forget the wave of social media marketing; we have officially hit what is about to become the tsunami of using messenger and bots.  

As more of your current and potential clientele look to engage with you directly through the platforms where you work to connect with them, you need to be available instantaneously.

Now before your head rolls, let me pump the brakes on your paranoia.

Just because you need to be available ‘round the clock' for your customers doesn’t mean you actually have to be connected 24/7 or throw all hopes of having a work/life balance out...

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